Grid Media

Grid Media is an advertising technology and creative solutions brand that helps companies build more meaningful connections with their audiences. Combining creativity, technology, and data, it develops integrated campaigns designed to reach relevant people, activate messages across appropriate channels, and measure their impact.

Its six solution areas include visual storytelling, interactive advertising, branded games, immersive experiences using augmented reality and 360-degree environments, campaigns across Connected TV and digital out-of-home, and CGI videos that create the appearance of real-world advertising interventions. Grid Media also offers audience intelligence, using digital signals, interests, context, purchase intent, identity, and mobility data to create and refine audience segments. Its cross-device capabilities support coordinated campaigns across mobile, desktop, and Connected TV, while geolocation services can connect advertising exposure with physical visits.

For campaign evaluation, the brand provides tools to assess exposure quality and attention, along with Brand Lift studies covering recognition, recall, consideration, favorability, and purchase intent.