Connect Horse is an equestrian retail brand offering horse gear, riding equipment, apparel, and supplements through its online store. Its selection includes bridles, bits and other mouthpieces, reins, halters, headstalls, saddles, girths, saddle pads, leg wraps, and protective accessories. Many items are designed for Mangalarga Marchador horses, with products such as specialized saddles, pads, and training equipment. The store also carries silicone and leather tack, customizable headstalls, and accessories including spurs, hat holders, and fly masks.

For riders, Connect Horse sells branded caps and UV-protection shirts, alongside other apparel and promotional items. Its supplement range includes Connect Pro Whey and Connect Pro Pista, offered individually and in bundles. The online shop features new arrivals, weekly highlights, and popular products, with prices displayed in Brazilian reais and options for installment payments or Pix. Customers can contact the brand by phone, WhatsApp, or email, and use the site to track orders and manage purchases. The store advertises free shipping on orders above R$599.