GRINOTEKA is an online retailer of indoor and garden plants, flowers, plant accessories, and home décor, offering delivery across Russia. Its extensive selection includes popular houseplants such as ficuses, orchids, anthuriums, palms, cacti, and succulents, as well as large floor plants, compact tabletop varieties, and ready-made plant arrangements. Customers can browse by plant type or needs, including low-maintenance, drought-tolerant, and shade-loving options. The store also sells pots, soil, sprayers, bouquets, and other home accessories.

GRINOTEKA serves both individual plant lovers and customers looking to green larger spaces. Its services include office and interior landscaping, event decoration, corporate gifts, and plant rental. The brand emphasizes fresh products sourced directly from producers, careful packaging, and sending customers a photo of their order before dispatch. It also states that it will replace a plant if its quality does not meet expectations. Alongside its online shop, GRINOTEKA shares plant-care advice, guides, and curated recommendations to help customers choose and look after their plants.