GroCycle

GroCycle is a social enterprise based in Devon, United Kingdom, run by Adam Sayner and Eric Jong. The brand helps people learn to grow mushrooms through practical, accessible methods developed over more than a decade. Its approach emphasizes that successful cultivation need not require expensive equipment, extensive space or prior experience, making it suitable for beginners as well as established growers seeking to expand their skills.

GroCycle offers mushroom-growing kits for cultivating gourmet mushrooms at home, along with in-depth courses covering mushroom cultivation and how to set up a mushroom farm. Its guidance serves hobbyists, people exploring mushroom growing as a source of side income, and aspiring full-time growers. The company also provides a free guide to setting up a mushroom farm and shares educational resources on topics such as low-tech farm setups, mushroom business planning, selling to restaurants, and medicinal mushrooms. Through its website and YouTube channel, GroCycle aims to make mushroom growing easier to understand and put into practice, while supporting learners at different stages of their growing journey.