Grootbos is a brand that is dedicated to the conservation of the Cape Floral Kingdom and the upliftment of the communities within it. Established in 2003, the Grootbos Foundation is a non-profit organization that focuses on various initiatives to achieve their vision. One of their notable projects is the Green Futures College, which provides education and training in eco-tourism and hospitality.

They also have an indigenous fynbos nursery and offer training in alien vegetation management. Grootbos is involved in ecosystem restoration, ecological research, and multi-sports programming for the community. In addition, they run educational programs on HIV/AIDS awareness, early childhood development, and female empowerment.

They also support community farming and offer career, employability, and entrepreneurship opportunities. Grootbos offers various ways for individuals to get involved, including applying for training, becoming an intern, or making a donation. By supporting Grootbos, you are not only contributing to the conservation of the Cape Floral Kingdom but also making a positive impact on the communities they serve