Groundswell is a brand that works with people who have experienced homelessness, empowering them to contribute to society and create solutions for homelessness. Their approach is centered around participation, believing that individuals have the right to be involved in decisions that affect their lives. Their vision is to create an equal and inclusive society where solutions to homelessness are derived from those with lived experience.

Groundswell's mission is to enable individuals to move out of homelessness and benefit society as a whole. The brand recognizes four main issues that need to be addressed: homelessness, health inequalities, lack of participation, and a society that doesn't work for everyone. They aim to tackle these issues through their 'Participation Works' strategy, which focuses on progression, good health, and creating change.

Groundswell is committed to partnerships and collaboration to maximize their impact. To support their mission, Groundswell offers various programs and services, including Homeless Health Peer Advocacy (HHPA), learning and development programs, research initiatives, and resources hubs. They also provide opportunities for individuals to get involved through volunteering and donations.

Groundswell is dedicated to making a positive difference in the lives of people experiencing homelessness and changing the narrative surrounding homelessness in society