Groundswell is a brand that offers the Groundswell Show and Conference, a practical event aimed at anyone interested in understanding the farmer's core asset - the soil. The event provides a forum for farmers and individuals involved in food production or the environment to learn about Conservation Agriculture and regenerative systems. These systems include no-till, cover crops, and reintroducing livestock into arable rotations to improve soil health.

The two-day event features talks, forums, and discussions from leading international soil health experts, experienced farmers, agricultural policy experts, direct-drill demonstrations, and AgTech innovators. With its wide appeal across the food and farming spectrum, Groundswell is suitable for conventional, organic, livestock, arable farmers, as well as landowners and tenants. Groundswell was founded by John and Paul Cherry who converted their mixed farm to a no-till system.

The event has grown significantly over the years, attracting over 5,500 delegates in 2022. Groundswell is dedicated to exploring ways of working with nature to grow food profitably, prioritizing resilience and profitability in farming practices. The next Groundswell event is scheduled for June 28th and 29th, 2023, at Lannock Manor Farm