Groundtruth | Paekakariki is a New Zealand brand that specializes in using science, technology, and community engagement to improve the management of ecosystems and productive landscapes. With a focus on achieving positive and sustainable land management results, they create services and products that are supported by local communities, businesses, and stakeholders. Since its establishment in 2003, Groundtruth has grown from a small consulting business to a key player in managing New Zealand's land and environment.

Led by a skilled management team, Groundtruth offers a range of expertise. Peter Handford, the Managing Director, brings extensive experience in forestry management and biodiversity conservation. Dr.

John-Paul Praat, as a Director, brings over 20 years of agricultural research and farm management experience. Daniel Bar-Even, the Chief Technical Officer, leverages his expertise in information technology and software development to develop technology solutions for environmental and land management challenges. With their commitment to the health of indigenous biodiversity and natural systems, Groundtruth is dedicated to making a positive impact on the environment and the communities they serve