Ground-Up Initiative
@groundupinitiative.org
In 2009, GUI moved to Bottle Tree Park and started to build the Sustainable Living Kampung, done through the power of the community.
Ground-Up Initiative's Company Logos


Ground-Up Initiative's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#9CCB3B
Atlantis
156, 203, 59
80, 58, 51
23, 0, 71, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#456F1D
Fern Frond
69, 111, 29
91, 59, 27
38, 0, 74, 56
About Ground-Up Initiative
Ground-Up Initiative is a brand that focuses on connecting people and the Earth. They aim to heal the land and the human spirit through various programs and activities. Founded in 2008, Ground-Up Initiative started with a small group of 10 people in Lim Chu Kang, with the vision of bringing city dwellers closer to nature, as well as to each other and themselves.
Over the years, they have made significant progress, building a sustainable living Kampung at Bottle Tree Park and later embarking on the ambitious Kampung Kampus project, which gained support from the authorities. With their 2. 6-hectare nature-inspired space, they have successfully organized over 700 programs and engaged more than 150,000 volunteers and participants.
Now, facing the end of their lease at 91 Lorong Chencharu by June 2023, Ground-Up Initiative is seeking support to complete Phase 1 of their new space by the end of 2023. They have already impacted over 150,000 people and have built a network of more than 550 partners. By donating, participating in their workshops, or becoming a volunteer, you can join them in scaling their impact and building the new Kampung Kampus.
Visit their website and Telegram channel to find out more. Every action, big or small, contributes to their mission of healing and connection
Brand industry
Business and Consumer Services
Company type
Nonprofit
Year founded
2008
Company size
2-10 employees