Groupon is an online marketplace that helps people discover and purchase discounted offers for local experiences, travel, goods, and services. Its website organizes deals by categories such as beauty and spas, things to do, auto and home, food and drink, gifts, local travel, and coupons. Customers can search for offers near their location, compare prices, read customer ratings, and find limited-time promotions, with additional deals available through the Groupon app.

The marketplace features offers from local businesses and established brands. Examples include massages, facials, laser hair removal, fitness activities, bowling, indoor water parks, restaurant and doughnut gift cards, vehicle maintenance, and travel stays. Listings may include details such as participating locations, service options, ratings, original and discounted prices, and redemption terms. Groupon also promotes seasonal collections, popular gifts, and deals for attractions and days out. Businesses can use the platform to sell offers, while shoppers can browse a broad range of experiences and products at reduced prices.