Growing Smiles Fundraising is a family-owned fundraising brand offering a fresh, plant-based alternative to traditional sales campaigns. Rooted in family wellness, it helps schools, sports teams, and other groups raise money through flowers and plants that families can enjoy at home. Its offerings are described as farm-fresh, naturally grown, and pollinator-friendly, with an emphasis on healthy choices and gardening.

The fundraising process is designed to be simple for busy organizers. Groups create a personalized online fundraising page, share plant listings with supporters, and receive orders through the website. Once the plants are delivered, customers pick them up from the fundraiser. The platform provides automated tools, clear timelines and roadmaps, and support from a dedicated team available five days a week. Organizers purchase only what has been ordered, with no pre-purchase fees or costs stated.

Growing Smiles promotes gardening as a positive activity for children and families, and cites research linking children who garden with higher STEM grades.