Grupo SADE is a historic company based in San Sebastián, specialized in cultural programming and hotel management. Founded in 1925, SADE is the parent company of a group of companies that focuses on cultural programming in cinemas and hotel management. Throughout its history, Grupo SADE has been a cultural ambassador for the city, contributing to its economic and labor development.

The company has been a key player in managing various cinemas, frontons, and cultural and leisure events. Over time, Grupo SADE has diversified its business lines and expanded into the hotel and real estate sectors. The recently opened Astoria 7 and Lasala Plaza hotels reflect the company's commitment to the city's cultural heritage and its cinematic and fishing traditions.

Grupo SADE's cinema business offers a diverse range of films, from popular productions to independent and high-quality art films. The hotel business focuses on promoting Basque and San Sebastián culture, providing guests with a unique cultural experience. The company also engages in real estate management, primarily through rentals and sales in cities such as Donostia and Madrid.

As cultural ambassadors of the city, Grupo SADE aims to enrich San Sebastián's cultural scene while providing excellent service to both locals and tourists