Grupo Valora is a brand established in 1991 with the central purpose of promoting professional development in the marketing industry. They achieve this through annual programs that recognize best professional, executive, and managerial practices in the field of marketing. These programs, commonly known as contests and awards, include Effie Awards, Effie College, Best Branding Awards, Branding Challenge, and MKTG BEST.

Valora, licensed by Effie Worldwide, organizes and partners with local institutions to host Effie Awards in Argentina, Brazil, Ecuador, and Peru. These awards serve as the only annual professional evaluation of the effectiveness of marketing communications in achieving their objectives. Grupo Valora also organizes the first branding contest in Chile, recognizing the exceptional strategies and actions of marketing professionals responsible for new or established brands.

They aim to provide real challenges and opportunities for growth to both postgraduate and undergraduate students of marketing through the Branding Challenge and Marketing Challenge contests, respectively. With a dedicated team of professionals, including brand managers, executives, and directors, Grupo Valora strives to contribute to the advancement and recognition of marketing professionals in various fields. Visit their website to learn more about their programs and initiatives