GS1 is a global organization that bridges the gap between the physical and digital worlds, aiming to enhance consumer experiences and ensure patient safety. Businesses, regardless of their size or industry, often have their own unique language and systems for identification and data capture. This can lead to fragmented processes. However, the GS1 system of standards provides a global, scalable, and robust solution for identifying products, entities, locations, and assets. With the GS1 standards, companies can seamlessly share related information, no matter where they are based in the world.

GS1 in Europe is the regional platform of GS1, representing 49 countries. Their role is to connect businesses with national offices, facilitating collaboration and best-practices sharing. GS1 in Europe strives to make the GS1 standards accessible and easy-to-use for all companies in the region and beyond. By using the GS1 system, businesses can transform and simplify their supply chains, enhance efficiency, and even save lives through effective data management.

At GS1, we are an independent, not-for-profit organization governed by the 49 countries that make up GS1 in Europe. We drive the implementation of harmonized standards throughout the European region to help businesses comply with European regulations and manage cross-channel demands effectively. With a strong focus on reliability and interoperability, we provide a neutral, global collaboration platform that brings together industry leaders, government bodies, regulators, academia, and associations to develop data exchange solutions based on GS1 standards. By promoting the adoption of GS1 standards and services, we contribute to establishing a common language of business worldwide.