GS Sporting Goods

G&S Sporting Goods Co. is a fight gear and apparel brand rooted in New York City’s Lower East Side. Founded in 1937 by professional boxer Izzy Zerling, the company grew from a tough neighborhood and a fighter’s determination. Today, G&S draws on that history and the traditions of hard work, grit, courage, and perseverance to create equipment and apparel for boxing, MMA, and other fight sports.

Its collections include boxing gloves, hand wraps, boxing trunks, and apparel for men and women. G&S describes its equipment as designed by fighters for fighters, with a classic, understated look and modern performance intended to support the demands of daily training. The brand’s story and visual identity also reflect its New York origins, including its East End feature and Scrapbook project with photographer Ben Watts.

Customers can shop collections online and explore the company’s history, journal, and brand features. G&S also offers wholesale inquiries, customer support resources, and an email newsletter for product drops, special offers, and news.