The Global Tourism Resilience & Crisis Management Centre (GTRCMC) is a leading brand dedicated to promoting tourism resilience worldwide. With a focus on anticipating, preparing for, managing, and responding to disruptions that impact the travel and tourism industry, GTRCMC offers a range of services and projects to assist destinations in their preparedness and recovery efforts. These include project briefs, beneficiaries, and timelines, as well as updates on ongoing initiatives.

Led by Lloyd Waller, the Executive Director, GTRCMC recognizes the vulnerabilities of the tourism sector and aims to address them by tackling various factors that negatively affect destination attractiveness and security, such as natural disasters, climate change, political instability, and economic recessions. The center also supports the development of global partnerships and knowledge sharing through conferences and institutes, like the Global Tourism Resilience Conference and the Global Tourism Resilience Institute. By fostering resilience in the face of disruptions, GTRCMC strives to safeguard economies and livelihoods while promoting sustainable tourism practices globally