Guerilla Entertainment GmbH

Guerilla Entertainment GmbH, founded in 2003 by Konrad Sommermeyer, is a renowned brand specializing in music video production and artist management. With a background in law and music business, Konrad leverages his diverse marketing experience to create exceptional music projects. Over the years, he has worked with notable brands such as Lucky Strike and Bacardi and held key positions in the music industry, including A&R and Marketing Manager at Beats around the Busch, SONY BMG, Universal Music Publishing, and Tracks and Fields.

Guerilla Entertainment has successfully managed and represented both national and international artists and producers from various genres. Collaborating with Universal Music Publishing, Guerilla Entertainment established the Edition Ace Magnets in 2008, followed by the Edition Guerilla Entertainment in 2014. They have garnered numerous accolades, including World Music Award, ECHO, MTV Europe Music Award, Bambi, and 1Live Krone, among others.

With their extensive marketing expertise and network, Guerilla Entertainment has also facilitated brand collaborations with top companies like Mercedes, Adidas, Apple, and Red Bull, to name a few. In 2013, they partnered with Sony Music Entertainment to launch Jive Germany, a label focusing on developing urban pop, hip hop, and singer-songwriter artists. Moving forward, Guerilla Entertainment will shift its focus entirely on artist development and label work for Jive Germany and its publishing editions, Guerilla Entertainment and Ace Magnets