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Guideline

@guideline.com

Guideline is dedicated to reinventing 401(k) plans. It's now easier and affordable to offer a great benefit.

guideline.com

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Guideline's logos

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Guideline's logos

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Guideline's logos

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Guideline's logos

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Guideline's logos

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Guideline's logos

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Guideline's logos

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SVG

Guideline's logos

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Guideline's logos

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Guideline's logos

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SVG

Guideline's logos

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SVG

Guideline's logos

Symbol

SVG

Guideline's logos

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JPEG

Guideline's logos

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JPEG

Guideline's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#5532FA

Electric Violet

85, 50, 250

251, 95, 59

66, 80, 0, 2

#FFFFFF

White

255, 255, 255

0, 0, 100

0, 0, 0, 0

#191817

Cod Gray

25, 24, 23

30, 4, 9

0, 4, 8, 90

About Guideline

Guideline is a brand dedicated to revolutionizing 401(k) plans. They strive to make offering a great benefit to businesses easier and more affordable. Guideline offers customizable retirement plans for businesses of all sizes and shapes.


They also provide popular retirement accounts, such as SEP IRAs, for self-employed individuals and small business owners. Additionally, Guideline offers personal IRAs, catering to both first-time savers and experienced investors. What sets Guideline apart is their commitment to transparency, seamless tech integrations, and accessibility and affordability.


They prioritize transparency by being upfront about plan pricing, transaction fees, and payroll integrations. Guideline also ensures a seamless and secure retirement plan experience by integrating their platform with top payroll providers. All their plans feature automatic enrollment and low monthly fees, making it easier for more people to save for retirement and save on fees along the way.


With an executive team led by CEO and Co-founder Kevin Busque, Guideline has grown to over 350 employees and has gathered over $9 billion in retirement investments on their platform. They have received recognition from various entities, including Fast Company, Forbes, and Deloitte LLP, for their innovation and achievements. Guideline operates from four regional hubs across the United States, strategically located to provide better customer support and increased team flexibility.


They have hubs in Austin, TX; Portland, ME; San Diego, CA; and Burlingame, CA. As an SEC-registered investment adviser, Guideline's investment-related content on their website is for general information purposes only and is not intended as individualized investment advice. They emphasize that investments involve risk and are not guaranteed.


Visit their website to learn more about their products, contact them, explore career opportunities, and read insightful blog articles

Read more...

Brand industry

Finance

Company type

Privately Held

Year founded

2015

Company size

201-500 employees

Related Brands

Tags

401(k) plans

Retirement plan recordkeeping

Retirement compliance testing

Payroll-to-401(k) integration

Self-directed solo 401(k)

  1. Explore

  2. 💰 Finance

  3. Guideline

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Guideline is dedicated to reinventing 401(k) plans. It's now easier and affordable to offer a great benefit.

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Guideline's Company Logos

Guideline's logos

Logo

SVG

Guideline's logos

Logo

SVG

Guideline's logos

Logo

SVG

Guideline's logos

Logo

SVG

Guideline's logos

Logo

SVG

Guideline's logos

Logo

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Symbol

SVG

Guideline's logos

Icon

JPEG

Guideline's logos

Icon

JPEG

Guideline's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#5532FA

Electric Violet

85, 50, 250

251, 95, 59

66, 80, 0, 2

#FFFFFF

White

255, 255, 255

0, 0, 100

0, 0, 0, 0

#191817

Cod Gray

25, 24, 23

30, 4, 9

0, 4, 8, 90

About Guideline

Guideline is a brand dedicated to revolutionizing 401(k) plans. They strive to make offering a great benefit to businesses easier and more affordable. Guideline offers customizable retirement plans for businesses of all sizes and shapes.


They also provide popular retirement accounts, such as SEP IRAs, for self-employed individuals and small business owners. Additionally, Guideline offers personal IRAs, catering to both first-time savers and experienced investors. What sets Guideline apart is their commitment to transparency, seamless tech integrations, and accessibility and affordability.


They prioritize transparency by being upfront about plan pricing, transaction fees, and payroll integrations. Guideline also ensures a seamless and secure retirement plan experience by integrating their platform with top payroll providers. All their plans feature automatic enrollment and low monthly fees, making it easier for more people to save for retirement and save on fees along the way.


With an executive team led by CEO and Co-founder Kevin Busque, Guideline has grown to over 350 employees and has gathered over $9 billion in retirement investments on their platform. They have received recognition from various entities, including Fast Company, Forbes, and Deloitte LLP, for their innovation and achievements. Guideline operates from four regional hubs across the United States, strategically located to provide better customer support and increased team flexibility.


They have hubs in Austin, TX; Portland, ME; San Diego, CA; and Burlingame, CA. As an SEC-registered investment adviser, Guideline's investment-related content on their website is for general information purposes only and is not intended as individualized investment advice. They emphasize that investments involve risk and are not guaranteed.


Visit their website to learn more about their products, contact them, explore career opportunities, and read insightful blog articles

Read more...

Brand industry

Finance

Company type

Privately Held

Year founded

2015

Company size

201-500 employees

Related Brands

Tags

401(k) plans

Retirement plan recordkeeping

Retirement compliance testing

Payroll-to-401(k) integration

Self-directed solo 401(k)

  1. Explore

  2. 💰 Finance

  3. Guideline

Brandfetch logo
Brandfetch logo

Our mission is to keep every brand on-brand everywhere 👋We're the leading brand data aggregator, simplifying next-level B2B personalization for developers

All services online

SOC2

Top brand categories

📂Browse all categories⭐Browse by featured🏢Browse by industry🌍Browse by region🖥Computers Electronics and Technology🍿Arts and Entertainment💰Finance🍔Food and Drink🏎Vehicles✈️Travel and tourism🛍E-Commerce and Shopping📊Business and Consumer Services📰News and Media🏝Lifestyle💎Luxury💼Jobs and Career🏭Heavy Industry and Engineering🧪Science and Education

For Developers

DevelopersUse casesLogo APIBrand APIBrand Context APIBrand Search APIBrandfetch MCPPricingDocs

Company

HomeFor BrandsPluginsTerms and conditionsPrivacy policyHelp & supportBlogLLMSauth.md

© 2026 Brandfetch, SA. All rights reserved.

Route de la Goille 2, 1073 Savigny, Switzerland