Unclaimed brand
Looking for a tourist guide in London? Let one of our 500 qualified and knowledgeable Blue Badge Tourist Guides show you the best of London and beyond.
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Hex Code
Color name
RGB
HSL
CMYK
#133A8E
Torea Bay
19, 58, 142
221, 76, 32
87, 59, 0, 44
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#133673
Chathams Blue
19, 54, 115
218, 72, 26
83, 53, 0, 55
Guide London represents the membership of the Association of Professional Tourist Guides and connects visitors with more than 500 qualified, knowledgeable Blue Badge Tourist Guides. Its guides help people discover London and destinations beyond the capital through tours shaped around the city’s history, culture, landmarks and communities. Visitors can explore popular options such as classic London, Westminster Abbey, multicultural London, Jewish history and legal London, as well as themed experiences including a Harry Potter film locations tour and a science discovery tour.
The website also features tours of major London sites and journeys beyond London, helping visitors find experiences suited to their interests. Guide London provides a Find a Guide directory and GuideMatch to help people identify a guide, along with information about guiding fees. Its events and blog share news, ideas and updates about places, exhibitions and subjects connected with London and the wider region.
The site is available in English and French, with information about additional languages spoken by guides, and offers newsletter updates on news, events and offers
Company type
Nonprofit
Year founded
1989
Company size
2-10 employees
London Blue Badge tourist guides
Private London walking tours
London museum and heritage tours
Multilingual driver-guide tours
Inbound tour operator guide services
How do I download the Guide London logo?
The Guide London logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What does Guide London's branding look like?
The Guide London wordmark sets “GUIDE LONDON” in a tall, elegant uppercase letterform beside an oval Blue Badge guide emblem, giving the identity a distinctly London guide-association signature. The visual system combines classic, readable typography with navy and white, muted teal accents and photography of London landmarks, guides, and visitors, arranged in straightforward editorial blocks with generous white space.
What are Guide London's brand colors?
The Guide London color palette uses the hex codes #133A8E, #FFFFFF and #133673.
The Guide London name, logos and brand assets are trademarks of Guide London and its affiliates. Brandfetch isn't affiliated with or endorsed by Guide London. Their use is subject to Guide London's brand guidelines.
