Dr. Guillermo Mejía

Libera® is a financial wellbeing brand built around helping people understand their financial circumstances, make more informed decisions and put those decisions into practice. Its approach, Situational Financial Intelligence®, connects the components of an integrated system designed to diagnose, interpret, improve and measure financial wellbeing. People can begin with three free assessments: FinWell® evaluates financial wellbeing, FinCult® explores financial culture and decision-making criteria, and FinStress® examines financial pressure and stress.

For a broader view and ongoing progress tracking, Libera Score® combines assessment results to highlight strengths, risks and areas for attention. The wider ecosystem includes Libera Cloud for recording and managing financial information, Libera Edu for applied learning, CLARA for interpreting available information and offering guidance, and Libera Hábitos for identifying and changing financial behaviours. Libera’s five-stage model moves from diagnosis and understanding to transformation, implementation and measurement.

Memberships—Esencial, PRO and Premium VIP—include Libera Score®, with additional capabilities, services and levels of support varying by plan. The brand also offers educational resources, workshops and conferences