Unclaimed brand
Guoman Hotels official website. Discover our luxury hotels in key London location.
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Hex Code
Color name
RGB
HSL
CMYK
#B1A06D
Teak
177, 160, 109
45, 30, 56
0, 10, 38, 31
#6CAECD
Danube
108, 174, 205
199, 49, 61
47, 15, 0, 20
#9D4E16
Hawaiian Tan
157, 78, 22
25, 75, 35
0, 50, 86, 38
Guoman Hotels was a London hotel brand representing three properties: The Cumberland, The Royal Horseguards, and The Tower Hotel. Its portfolio brought together stays in key London locations, with each hotel offering a distinct character and guest experience. The Cumberland is presented as comfortable and vibrant, combining service with an eclectic atmosphere. The Royal Horseguards is described as a luxury hotel and British icon, distinguished by its history and grand character. The Tower Hotel focuses on providing guests with attentive service and a memorable stay.
The brand has now entered a new chapter: Guoman is being retired, while its hotels continue to welcome guests under individual identities and websites. The Tower Hotel has transitioned to Thistle Hotels as a flagship property. The Royal Horseguards and The Cumberland have their own dedicated websites, reflecting their individual personalities. This transition is presented as an evolution in how the hotels connect with guests, rather than a closure or change to the hotels themselves. The portfolio’s focus remains on London accommodation and guest experiences.
Brand industry
Travel and Tourism
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How do I download the Guoman logo?
The Guoman logo comes as a light logo. Download as SVG or transparent PNG.
What are Guoman's brand colors?
The Guoman color palette uses the hex codes #B1A06D, #6CAECD and #9D4E16.
The Guoman name, logos and brand assets are trademarks of Guoman and its affiliates. Brandfetch isn't affiliated with or endorsed by Guoman. Their use is subject to Guoman's brand guidelines.
