Gustie Creative is a full-service design consultancy that helps brands, businesses, and nonprofits grow through distinctive design, strategic marketing, and disruptive retail solutions. Founded by CEO Karen Herman, the company works collaboratively with owners, operators, and stakeholders, providing support from early concept development through project execution and fulfillment. Its services include retail and experience design, brand development, marketing strategy, channel expansion, technology integration, and solutions for physical locations and online platforms.

Gustie Creative aims to create flexible, functional experiences that connect with customers and support business growth. The consultancy also offers research-informed resources and learning opportunities, including CEECDR workshops, the Create Disruptive Retail app, workbooks, and online workshops. Its online store features signature products such as T-shirts and inspirational items.

Project examples span branded fixtures, trade show booths, pop-ups, digital displays, virtual rooms, and fashion trucks. Gustie Creative presents itself as a collaborative partner, working virtually or in person and tailoring its methods to each client’s goals