Pat Group

CX Studio is a multichannel interaction framework from PAT Srl, part of the Zucchetti Group, designed to help businesses launch or strengthen their digital strategies. It provides a unified workspace for managing human operators, bots and customer conversations across channels and at any time. The platform supports personalized, one-to-one interactions in multiple languages, enabling automated service around the clock and helping organizations build connected customer journeys.

CX Studio brings together chat, SMS, social media, mobile, web, email, voice and IVR, WhatsApp, Microsoft Teams and Google Chat. Its AI-driven capabilities interpret user language, identify intent and sentiment, and draw on a knowledge base to provide relevant responses. A visual, drag-and-drop flow designer lets teams configure dialogue rules, routing and channel connections, while integrations link the framework with PAT solutions and other business platforms.

The scalable, customizable system includes ready-to-use templates for different industries. It supports self-service, proactive customer care, and business-oriented communication, including opportunities for cross-selling and upselling. PAT also offers product information and demonstrations for CX Studio.