John User

H3 New Hamburgology is a restaurant brand built around freshly grilled hamburgers and a distinctive approach to fast dining. Its burgers are made with 200 grams of beef, grilled rather than pressed, seasoned with sea salt, and cooked to the customer’s preferred doneness by trained grillers. They can be served on warmed plates or in bread, with metal cutlery.

H3 describes its philosophy as “new hamburgology,” combining carefully prepared food with quick service and accessible prices. Menu meals include a burger, a side and a drink, with prices starting at €7. 85; the brand says it aims to serve customers quickly, even during busy periods.

Its menu also features items such as spinach esparregado, Thai rice, sautéed vegetables, sliced potatoes, teas and lemonade made with lemon juice. H3 promotes straightforward ingredients and familiar flavours, while offering restaurant information and opportunities to collaborate. The brand has also released a limited-edition collection of illustrated cups, featuring lemon, strawberry and passion-fruit designs by Portuguese artist Teresa Rego, available through its app’s points programme and at its restaurants