Haat Fishing is a fishing gear brand known for custom ice rods designed by world record-holding angler Eric Haataja. Developed through extensive testing and designed in the USA, its rods are built for sensitivity, control, and dependable performance in demanding conditions. Haat’s ice rod designs feature specialty cork grips, custom reel seats, machined stainless-steel guides, solid composite blanks, additional line guides, durable epoxy finishes, and larger guides intended to help reduce ice buildup. The range includes spinning, casting, and jigging rods in different lengths and power ratings, including heavy and extra-heavy models engineered to help anglers manage powerful fish such as trout, salmon, and pike.

Beyond ice rods, Haat Fishing offers open-water spinning rods, jigging spoons, tungsten jigging spoons and jig heads, UV lure tape, and apparel. Its Mystery Tube products include a hook-setting device and related rods. Customers can also find gift cards and browse product reviews, frequently asked questions, dealer information, and policies covering shipping, returns, and warranties.