Hace is a leading brand that offers new thinking for exhibition organizing. They specialize in organizing the annual International Hotel Supplies Exhibition, known as HACE-Hotel Expo, which is Egypt's largest and most prominent international trade fair in the hospitality sector. This event focuses on hotel supplies and furnishings, catering supplies, bakery and pastry equipment, ice cream equipment, supermarket equipment, cleaning equipment, and more.

With over 43 years of experience, HACE-Hotel Expo has become the official networking hub for businesses in Egypt's hotel, hospitality, and catering fields. It provides a platform for businesses to exchange business information, education, and world-class technology and tools. The exhibition features various sections, including catering equipment, coffee and tea supplies, food and beverage equipment, bakery and pastry equipment, furnishing for hotels, and cleaning equipment.

With over 305 exhibitors, 20,000+ visitors, and a venue size of 25,000 square meters, HACE-Hotel Expo offers a comprehensive showcase of products and services for the hospitality industry