Haebmau

The agency focuses on lifestyle brands and helps them build meaningful connections with the communities around them. Its approach, which it calls “Communitycation,” centres on authentic dialogue rather than treating people simply as product buyers or recipients of advertising. haebmau recognises that consumers also seek a sense of belonging and shared values, and sees purchasing as part of an ongoing relationship with a brand, not the end of that relationship.

The agency offers strategic brand communication, concept development and creative services, with an emphasis on innovative ways for brands to engage their audiences in a changing world. Its work aims to help lifestyle brands create a sense of stability, identity and community. haebmau also publishes a corporate social responsibility report and says it takes responsibility for contributing positively to the future. The agency operates offices and showrooms in Berlin and Munich, and lists a wider network that includes haebmau.Atelier and Heroes & Heroines in Vienna.