Hailuo 03 is an online AI creation platform focused on generating and refining videos from text prompts and images. Its tools are designed for creators, hobbyists, and teams who want to turn ideas or existing visuals into short videos without specialized technical skills. Users can enter a description or upload an image, choose an aspect ratio and video quality, and generate a result through the platform.

The site promotes features including prompt understanding, character consistency, support for more than 100 languages, and HD output, with options such as 720p and 1080p and durations of five or ten seconds. It also offers guidance for writing prompts and tools for previewing, downloading, and refining creations. The platform describes additional image-generation and editing capabilities, including transforming photos, adjusting visual details, and producing artwork.

Hailuo 03 provides free credits for new users and paid plans with monthly or annual billing, credit allowances, downloads, image history, and access to various AI models and enhancement features. Its services are presented for personal and commercial creative use