Hairstyling by Raduš is a hair styling and makeup brand founded by Radka Mallia, a stylist and educator specializing in wedding and occasion looks. Serving Hradec Králové, the surrounding area and Pardubice, Radka creates tailored bridal hairstyles and makeup, as well as formal looks for prom-goers and other special events. Wedding services can include a consultation, trial styling and makeup, help choosing hair accessories, and on-the-day preparation at the wedding location. Packages offer options such as styling and makeup for members of the wedding party, touch-ups, and additional bridal assistance. The brand also provides styling for celebrations such as hen parties.

For hairdressers and aspiring stylists, Hairstyling by Raduš offers individual and group courses covering wedding and party hairstyles, including preparation, lasting waves, techniques and step-by-step styling. Online courses are also featured, and a Hollywood Waves Academy course is planned. The e-shop sells styling mannequin heads for hair professionals. To meet demand, Radka has expanded her business with stylist Zita Natálie, a graduate of her courses.