Haixing Sports Live is an online sports platform for fans, bringing live event coverage, scores, schedules, statistics, news, and community features together in one place. Its broadcasts cover a broad range of competitions, including the NBA, CBA, WNBA, NCAA, the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, the Chinese Super League, the UEFA Champions League, and the European Championship. The site describes its live-streaming service as free and promotes high-definition viewing, with a stated 10 Mbps picture-quality option available to logged-in users.

Fans can follow football, basketball, tennis, baseball, and esports scores, browse fixtures and league information, and explore football and basketball data resources. Haixing also offers match recommendations, expert picks, articles, and sports news, alongside live chat features such as comments, gifts, and interaction with streamers. Users can subscribe to selected competitions and access the service through an app promoted for iOS and Android.

The platform also provides information for prospective streamers, including broadcaster guidance, rules, and live-streaming tools