The Hakodate International Tourism and Convention Association (HITCA) is dedicated to promoting tourism and conventions in Hakodate and southern Hokkaido. Established in 1935, this non-profit organization serves as a key facilitator for attracting both domestic and international visitors. HITCA offers a wide range of services including comprehensive tourist information, convention support, and management of local tourist facilities.

Visitors can explore attractions, taste local cuisine, and find accommodation with guidance from HITCA. With an expansive membership base, the association acts as a hub for local businesses in the tourism sector. HITCA also engages in maintaining and enhancing the region's tourist resources, ensuring that the cultural heritage and natural beauty of Hakodate are preserved and promoted.

The organization provides valuable resources such as access to travel planning services and convention calendars, making it a vital player in the development of the local tourism industry. Whether you’re visiting for leisure or business, HITCA is your gateway to an unforgettable Hakodate experience.