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Hakuhodo Inc. is a Japanese company that uses its “sei-katsusha” perspective—an understanding of people as whole, active participants in everyday life—to apply creativity to business and society. Its stated aim is to design changes that move people and create value in their lives and communities.

Hakuhodo’s services span marketing, commerce, content, brand consulting, global business, technology, and collaborative social business. The company also conducts research and develops knowledge on consumers, markets, creativity, and emerging technologies, sharing findings through publications, events, seminars, and its online magazine, The H Magazine. Its work includes marketing and media planning solutions, including the AaaS advertising media business model and AI-supported planning tools.

Hakuhodo provides business information and supports recruitment, with resources for both new graduates and experienced professionals. Sustainability is another focus, with information and initiatives covering the environment, human rights, compliance, responsible communications, and social contribution. Across these activities, the company emphasizes creativity grounded in people’s lives and explores how technology, including AI, can contribute to meaningful experiences and business transformation