Unclaimed brand
Transform into today's version of you with HALF MAGIC, an award-winning vegan, cruelty-free makeup line from Euphoria's Donni Davy. HALF YOU, HALF MAGIC.
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Hex Code
Color name
RGB
HSL
CMYK
#EBEF66
Manz
235, 239, 102
62, 81, 67
2, 0, 57, 6
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
HALF MAGIC is an award-winning makeup brand founded by Donni Davy, the head makeup artist for HBO’s Euphoria. Its vegan, cruelty-free products are designed to help people express their individuality through playful color, sparkle, and creative looks. The collection includes eye, lip, and face makeup, along with tools and accessories, and features both everyday essentials and statement-making finishes.
Eye products include eyeliners, eye crayons, mascaras, liquid and shimmer eye paints, pressed glitter, and single shadows and palettes. Lip offerings range from glosses, oils, balms, and liners to soft matte lip creams and coordinated kits. HALF MAGIC also sells face gems in varied colors and finishes; the tiny rhinestones use hypoallergenic, medical-grade adhesive and require no additional glue. Limited-edition Euphoria x HALF MAGIC collections bring together products inspired by the series and created by Davy. Customers can shop online, explore sets and best sellers, and join Club HALF MAGIC for rewards.
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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Glitter makeup
Face gems and rhinestones
Multidimensional eyeshadows
Color cosmetics
Vegan cruelty-free makeup
How do I download the Halfmagicbeauty logo?
The Halfmagicbeauty logo comes as a light logo. Download as SVG or transparent PNG.
What does Halfmagicbeauty's branding look like?
The HALF MAGIC wordmark is a clean, uppercase serif logotype, often set in white against black, with no separate emblem competing with the name. The visual world pairs bold, condensed display lettering with simpler supporting type, high-contrast black and white plus vivid pinks, purples, and electric blues, and close-up beauty imagery emphasizing glitter, gems, saturated makeup, and expressive faces.
What are Halfmagicbeauty's brand colors?
The Halfmagicbeauty color palette uses the hex codes #EBEF66, #000000 and #FFFFFF.
The Halfmagicbeauty name, logos and brand assets are trademarks of Halfmagicbeauty and its affiliates. Brandfetch isn't affiliated with or endorsed by Halfmagicbeauty. Their use is subject to Halfmagicbeauty's brand guidelines.
