Hameeda, a modest-wear brand established in 2018 by Indonesian Influencer Hamidah Rachmayanti and her partner, Nafillah Melovie, aims to elevate the hijab-wearing experience for all women. Embracing the significance of modesty in women's attire, Hameeda advocates for evaluating intelligence and competency beyond mere looks. Blending sophistication with femininity, the brand's creations exude modernity and ease.

Hameeda prioritizes crafting comfortable, versatile, and durable hijabs suitable for daily use. Ethical manufacturing and fair-wage practices lie at the heart of the brand's values, ensuring positive impacts not only on customers but also on the workers' quality of life. With a commitment to excellence, Hameeda offers a range of products, including hijabs, pashminas, square wraps, essentials, inner prayerwear, and more, catering to every woman's modest-wear needs