Kinaichiro Co., Ltd., operating under the name Hanazushi, specializes in the exquisite world of Kanesaba (golden mackerel) sushi. Founded in 2009, the brand emerged from a passion ignited by an unforgettable taste experience in Kyoto. Hanazushi is dedicated to producing top-quality pressed sushi using only large, well-marbled Kanesaba, aiming for the title of Japan's best mackerel sushi.

The brand prides itself on upholding three key commitments: utilizing only premium Kanesaba, striving for excellence in sushi craftsmanship, and prioritizing the well-being of its employees within a positive work environment.

With a diverse range of products, Hanazushi offers ready-to-eat pressed sushi, gift sets, and comforting canned mackerel, available through their online store. Since its establishment, it has adapted to challenges, including the Great East Japan Earthquake, and continues to share the unique flavors of Miyagi Prefecture with sushi enthusiasts nationwide. Hanazushi is devoted to crafting delightful products that bring joy to its customers.