Hapo Zamani Za Kale is a brand dedicated to preserving, restoring, and promoting the rich culture and art of traditional storytelling in Tanzania. With a vision to celebrate African stories, their mission is to drive local cultural preservation solutions using both traditional and modern storytelling methods. The brand takes its name from the Kiswahili phrase Hapo Zamani Za Kale, which translates to Once Long Ago, commonly used to begin storytelling sessions.

By evoking feelings of familiarity, tapping into long-lost memories, and fostering a sense of togetherness, Hapo Zamani Za Kale creates a captivating atmosphere for audiences. Co-founded by communication professionals Elizabeth Mwambulukutu and Annastazia Nyakahoza Gura, the brand is committed to bringing stories to life through their dedicated team of storytellers. With an extensive collection of stories from various regions and villages, Hapo Zamani Za Kale invites you to embark on a journey of cultural discovery and enchanting narratives