The Happiness Research Institute is a brand that focuses on measuring and understanding well-being, happiness, and quality of life. They use a combination of qualitative and quantitative methods to provide valuable insights in these areas. The brand believes that people themselves are the best judge of their own happiness, so they prioritize subjective measures.

They analyze different dimensions of well-being, such as the cognitive, affective, and eudaimonic dimensions, which encompass overall life satisfaction, emotions experienced on a daily basis, and purpose and meaning in life, respectively. By following people over time and examining how changes in life circumstances impact these dimensions, the brand gains a comprehensive understanding of happiness. The Happiness Research Institute also recognizes the limitations of GDP as a measure of well-being and aims to contribute to public policy by offering alternative measures of progress.

They place a focus on the determinants of happiness, including social relationships, sense of purpose, income, health, and social support, among others. Additionally, the brand is committed to exploring and addressing well-being gaps and inequalities, as they believe that the true measure of a society lies in how it treats its most vulnerable members. Through their research, the Happiness Research Institute aims to improve the debate and increase awareness and understanding of well-being gaps and inequalities in society