Happy Factory is a non-profit organization established in December 2009 under the Ministry of Justice, dedicated to fostering happiness through reflection and sharing. The brand focuses on transforming society into a happier place by offering a variety of programs aimed at promoting mental well-being and social connections. Their services include reflective programs such as A Day to Meet Myself, and happiness programs for youth, families, and marginalized groups. They also provide healing theater classes and community engagement initiatives, including performances and workshops designed for individuals facing challenges, such as youth in isolation, people with disabilities, and migrant workers.

Happy Factory's mission is to instill understanding and reflection towards oneself and society, enabling individuals to lead dignified and fulfilling lives. Notably, the organization prioritizes addressing the concerns of youth in South Korea, who face significant stress related to education and employment. By creating spaces for contemplation and communication, Happy Factory is committed to building a healthier and more joyful community.