Unclaimed brand
Happy Earth People: gluten-free, plant-protein legume pasta and cookies. Let's live in harmony with nature.
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Hex Code
Color name
RGB
HSL
CMYK
#8FAA3C
Sushi
143, 170, 60
75, 48, 45
16, 0, 65, 33
#F0DC8E
Khaki
240, 220, 142
48, 77, 75
0, 8, 41, 6
#C9002E
Monza
201, 0, 46
346, 100, 39
0, 100, 77, 21
Happy Earth People is a proudly South African food brand making gluten-free, plant-based pasta and cookies from peas, lentils and chickpeas. Its products offer a simple, legume-focused alternative for people seeking nourishing, naturally gluten-free foods. The pasta is made from 100% legumes, with no additives, fillers or preservatives. The cookies are also legume-based and made with a few simple ingredients, without additives or preservatives. Both product ranges are vegan and certified gluten-free, and are described as high in plant protein and fibre.
The pasta cooks in about six to eight minutes, making it a convenient option for quick meals. Happy Earth People’s approach centres on using nutrient-dense legumes and creating food in harmony with nature. Customers can shop for pasta and cookies through the brand’s online store, with free South African shipping on orders over R450. The products are also available at retailers including Pick n Pay, Checkers, Dis-Chem, Food Lover’s Market, Wellness Warehouse, Faithful to Nature, Takealot and SPAR.
Brand industry
Food and Drink
Company type
Public Company
Year founded
Suggest founded year
Company size
11-50 employees
The Happy Earth People name, logos and brand assets are trademarks of Happy Earth People and its affiliates. Brandfetch isn't affiliated with or endorsed by Happy Earth People. Their use is subject to Happy Earth People's brand guidelines.
