Founded in 1976, HAPPYHAIR is a Taiwanese hair and beauty brand built around its HAPPYHAIR and GENIC salon businesses. It has grown into a broader health and beauty enterprise, encompassing hair-product distribution, a members’ shopping platform called HAPPYREWARDS, and related beauty businesses including Yiri Living and the Yafeng-Fiseme medical business. The company also works with industry partners such as Zoss Color.

HAPPYHAIR salons offer services for women and men, including cuts, perms, coloring, straightening, scalp care, hair-growth treatments, and professional salon conditioning. Its care menu ranges from customized essential-oil and herbal treatments to specialized scalp programs and intensive repair for damaged or color-treated hair. The brand also sells professional and home-care products under names including DAiFU, PR, REAL, EMME, DICIOTTO, AG Care, FIG COSMETIC, TEAORY, and JOHNRAY. Product ranges focus on scalp and hair care, nourishment, repair, moisture, and maintaining color and shine. Customers can explore hairstyle ideas, beauty articles, salon locations, online shopping, and appointment booking through its website.