Happy Kat

Happy Kat is an Australian brand focused on making postpartum recovery more comfortable and supported for new mums. Its care products are designed by mums for mums, with practical essentials intended to help during healing after childbirth and throughout the fourth trimester. The range includes postpartum recovery packs, perineal care products, recovery wipes and other birth and pregnancy essentials, available through the brand’s online shop and selected pharmacy retailers.

The bestselling Postpartum Recovery Pack brings together reusable breast heat and ice pads, reusable perineal heat and ice pads, instant perineal ice pads, postpartum underwear and a perineum wash bottle. These items are designed to offer soothing comfort for concerns such as breast discomfort, perineal soreness, swelling and post-birth bleeding. Happy Kat also shares educational resources on topics including postpartum breast care, perineal care, lochia and maternal mental health through its Post-birth Recovery Hub. The brand describes its mission as helping mums feel cared for as they recover and adjust to life after birth, and states that its recovery pack won Product of the Year 2027 in the Health, Beauty & Baby category.