Happymami Lactancia

Happymami is a baby-feeding brand created by Spanish midwives and engineers, focused on helping families use bottles while supporting breastfeeding. Its signature product is a made-to-measure bottle with a teat designed around a mother’s breast measurements and shape. Customers answer a short set of questions to choose a teat configuration, bottle capacity, colour and flow suited to their needs, whether they are breastfeeding, combination feeding or using bottles exclusively.

The bottles feature food-grade, BPA-free silicone and a double anti-colic system built into the teat, with no additional parts to assemble or clean. Happymami also sells replacement teats and offers packs that can include bottles, a children’s thermos, a formula dispenser and muslins. Gift options let the recipient configure the teat later using a QR code.

Support is part of the brand’s offering, including advice from midwives, a customer community, guidance materials and Clara, a virtual midwife available around the clock. Happymami reports 94.3% acceptance among breastfeeding mothers and says 97.4% continued breastfeeding in its cited study.