© HARASHIN NARUS

Harashin Narus is a community-focused supermarket brand serving customers primarily in Niigata, Nagano, and Toyama. Its stores offer groceries and everyday household essentials, with products spanning fresh produce, meat, seafood, prepared foods, bakery items, chilled goods, packaged foods, beverages, and daily necessities. The brand highlights original and private-label products, including Hana-well, as well as specialty selections such as regional soba, locally made Echigo miso, dairy products, salads, baked goods, and ready-to-eat meals.

Seasonal recommendations, weekly flyers, promotions, recipes, and prize campaigns help customers plan meals and find value. Harashin Narus also supports convenient shopping through in-store assistance, membership cards, a mobile app with flyers and exclusive coupons, online supermarket services, and an online shop for gifts, regional specialties, party platters, and advance orders. Its recipe site offers cooking ideas using ingredients available in its stores.

Through its retail offerings and digital services, Harashin Narus aims to make everyday shopping more convenient and enjoyable for households in its service areas