Lazada

**Lazada Group: Leading eCommerce in Southeast Asia**

Founded in 2012, Lazada Group has established itself as Southeast Asia's premier eCommerce platform, serving customers across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a regional flagship of the Alibaba Group since 2016, Lazada leverages advanced technology, logistics, and secure payment solutions to enhance the online shopping experience.

Lazada features a multitude of services, including LazMall, which connects shoppers to over 32,000 trusted international and local brands, ensuring product authenticity and fast delivery. The Lazada Marketplace empowers sellers to reach millions of customers, offering a comprehensive support system tailored to help them thrive. With a solid focus on cross-border commerce, Lazada enables Southeast Asian brands to access global markets while bringing international products to local consumers.

Through continuous innovation and investment in logistics and technology, Lazada is set to redefine retail, aiming to serve 300 million customers by 2030, making shopping not just a necessity but an exciting experience.