The Harris Poll is a global market research and consulting firm that provides comprehensive marketing research and consulting services. Their industry-leading tool, Harris Brand Platform, offers real-time insight and data on thousands of brands and consumer segments. With this platform, businesses can analyze, act, and evaluate marketing campaigns and brand strategies instantly.

The platform features brand equity tracking, competitive intelligence, conversion funnel analysis, brand perception evaluation, market segmentation, brand trends analysis, advertising recall, and advanced analytics. Additionally, Harris Custom Research offers advanced market research and analytical methodologies to help companies go to market faster, manage reputation, and understand consumer needs. Harris On Demand provides affordable and reliable data to answer urgent questions.

The Harris Poll also specializes in reputation and corporate strategy, providing trusted business intelligence in an increasingly connected world. They partner with media outlets, universities, and nonprofits to explore pressing issues and deliver actionable insights through reports and thought leadership. With the Harris Poll, businesses can make data-driven decisions and build a better tomorrow