Hatwfar is an online shopping discovery platform that helps consumers find deals and compare products across Saudi Arabia, Egypt, and the United Arab Emirates. Its website brings together selected Amazon offers, Noon coupons and promotions, daily discounts, and popular products, making it easier to review options before buying. Shoppers can browse deals by store and product category, including electronics, home appliances, fashion, beauty, sports, and household goods.

Hatwfar also offers AI-powered shopping assistance. Users can ask Hatwfar AI to search for a product or specification and help identify available prices, or use the “Hatsoqli” service to submit a shopping request and budget while the assistant looks for suitable options. The site features product comparisons, best-selling selections, deal stories, and links to retailer listings. Hatwfar provides app access for shoppers who prefer to browse on mobile. The company discloses that it participates in affiliate marketing programs with Amazon stores in Egypt, the UAE, and Saudi Arabia, as well as Noon, and may earn commissions on eligible purchases made through its referrals.