SCCCRN, which stands for "Southern Climate Change and Resilience Network," is a brand dedicated to addressing the challenges posed by climate change in Hatyai City. The organization focuses on building knowledge and understanding of climate change, as well as enhancing the city's resilience to changing weather patterns. Through initiatives such as monitoring water levels, weather forecasting, and earthquake detection, SCCCRN works towards a more sustainable and prepared community.

SCCCRN emphasizes strategies such as adaptation, quality of life improvement, and sustainable resource management to effectively combat climate change. The brand facilitates collaboration among stakeholders, conducts research, and implements projects tailored to the specific needs of the area. By promoting cooperation and community involvement, SCCCRN aims to create a model for managing and responding to natural disasters effectively. To learn more about their work, visit their website at www.hatyaiCityClimate.org.