Auckland Council is a prominent brand that plays a vital role in the integrated management and protection of the Hauraki Gulf. As a statutory body under the Hauraki Gulf Marine Park Act 2000, the Hauraki Gulf Forum, administered by Auckland Council, promotes and facilitates the sustainable management of the Gulf. The forum produces a comprehensive triennial assessment on the state of the Gulf, addressing strategic issues and evaluating the responsiveness of relevant agencies.

As part of its commitment to transparency, the forum also presents an annual report, outlining progress towards its goals. This brand comprises representatives from government bodies, Auckland Council, district councils, and local communities, ensuring a collaborative approach to safeguarding the Gulf. Through strategic planning and advocacy, the Hauraki Gulf Forum focuses on improved management, water quality restoration, and the protection and enhancement of critical marine values and ecosystems.

Committed to public engagement, the forum conducts quarterly meetings open to the public and collaborates with media and education partners to raise awareness and foster protective measures. Auckland Council's dedication to preserving the Hauraki Gulf extends to initiatives like the Bryde's Whale Ship Strike Collaborative Group and support for seabird conservation. With the aim of safeguarding the Gulf's natural beauty and biodiversity, Auckland Council plays a significant role in promoting and implementing sustainable practices