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Hex Code
Color name
RGB
HSL
CMYK
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
#D2232A
Cardinal
210, 35, 42
358, 71, 48
0, 83, 80, 18
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, facilitating access to a vast array of products and services across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada is tailored for the modern shopper with a focus on technology, logistics, and secure payment methods.
Lazada's offerings include LazMall, Southeast Asia's largest virtual mall, featuring over 32,000 trusted brands with a commitment to product authenticity and customer satisfaction. Retailers can also leverage Lazada Marketplace, which provides essential tools for access to millions of consumers while offering unparalleled support, from customer service to marketing analytics.
In addition to local offerings, Lazada’s cross-border business introduces international products from markets like China, Europe, and the US, ensuring quick delivery thanks to Alibaba’s robust logistics network. Lazada continues to redefine the retail landscape, aiming to serve 300 million customers by 2030.
Brand industry
E-commerce and Shopping
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