Sonja Haver Vilicic is a non-profit, non-governmental brand that aims to promote a diverse and inclusive society in Serbia. Established in January 2013, Sonja Haver Vilicic is dedicated to advocating against prejudice, discrimination, anti-Semitism, and xenophobia. By fostering intercultural dialogue and developing individual skills, they strive to create inclusive intercultural environments and spread tolerance through informal education.

One of their primary objectives is to introduce Serbian society to the culture, history, and traditions of the Jewish people. Sonja Haver Vilicic encourages the active involvement of community members, teaching Jewish subjects to help develop their Jewish identities. Through their efforts, they aim to contribute to a democratic and diverse Serbian society and promote peaceful coexistence among citizens.

Sonja Haver Vilicic combats prejudices and discrimination by creating and implementing various educational activities, open discussions, lectures, seminars, exhibitions, programs, and training. Their work is guided by Jewish ethics, values, and strong morals, with target groups including students at all levels, teachers and professors, university students, adults and elderly individuals, as well as NGOs and activists